WHAT WE’RE ALL ABOUT
Further to our concept, we are a small, primarily online business with a Blog and a Home, Greetings & Gift range inspired by beauty of the Seasons.
Seasonal Soul began in 2015 and was created by Rhianydd Jones to promote a more natural concept of mindful living, to a community that wants to feels good.
WHO IS SEASONAL SOUL?
It’s just me, Rhianydd, with a great support network.
You’ll notice across the website, that I refer to me and my business as us and with the Royal We, like many other artists and small businesses who work alone.
The business has become one of the main things I focus upon; it’s like your other half that you want the best for. It involves lots of long days and weekends, but deep down you enjoy it so why not? Life’s too short not to do more of what you enjoy.
At the moment I also work on a temporary basis as a Librarian, which helps to live alongside the day-to-day running costs and operation. One day soon however, I would like Seasonal Soul to be my only place of work.
From an early age I’ve been a bit of a Homebird. Whilst I love the exploration that travel provides, and I’m lucky to have done a bit, coming home can be a great feeling.
When I worked away, I missed the somewhat unfinished-chaos-to-happiness equation of home. The less corporate look, the less grey (albeit sometimes opulent) interior; I missed the colour of home.
Over the years I’ve come to believe that a home has to be lived in; it’s a part of you and the life you lead, gathering memories, emotions, friends, family and neighbours along the way.
And it’s these elements that inspire me; people’s thoughts, stories, feelings, and where they seek to find greater health and happiness.
I find inspiration from days out: not only in nature, but venues where history perhaps can remind us of how far we’ve come. Life & Design exhibitions at the V&A are a favourite of mine (I’m looking forward to the Frida Kahlo exhibition that’s coming up!).
I find a lot of inspiration from the art world. Some of my favourite artists include Rennie Mackintosh, William Morris, Bridget Riley and Mark Rothko; their take on colour and pattern seems to open my mind. My favourite illustrators include Quentin Blake and Ossie Clark, for their free-spirited, natural appearance.
I find a lot of inspiration from the world of wellbeing too, partly driven by the way we live our lives today, and perhaps there’s a need for change. I love events such as the Mindful Living Show, and events that inspire peace in our communities, such as Peace in the Park.
IT’S ABOUT A GOAL…
The journey began back in the Summer of 2014, when I left my previous career in Fashion Retail to return to something much more creative and fulfilling.
Despite having a job, family and good friends, I was secretly craving more creativity, connection and work-life balance.
It felt the right time for a change, to love life a bit more.
The original goal was to combine two of my passions; a love of colour & textile design, and a passion for living a healthier life with more balance, naturally.
…AND A JOURNEY
Just like the change in the seasons, my work is constantly evolving!
Returning to the paintbrushes over these recent years, has enabled me to be more creative, and it’s allowed me to adjust to a more natural pace. I have become more present, and I develop work that encourages others to pause, ponder, and enable a more positive thought process.
…and that’s the bit that I enjoy; creating designs that my customers find uplifting and make them feel good.
I now have a small range of seasonal wall art, printed fabrics, soft furnishings, greetings cards and gifts. All of the designs are my own, now professionally made in the United Kingdom and available to the UK for sale.
IT’S ABOUT LEARNING A LOT
It’s taken me a couple of years to have confidence and begin to put myself and my artworks out there.
The main challenge however has not been finding a route to market. It’s been finding the right one for now, as there are a number of opportunities available.
In the past 6 months, I have learned more about my business than I have done since it started! With a small range in place, now it feels right to work directly with my customers, and to grow from there.
Two things I’ve learned since I’ve started:
1) It won’t happen overnight. Too right
I never thought that it would, but it’s amazing how quickly a year goes too!
2) Never underestimate your own strength, or beat up your weaknesses. Too true.
You attempt a lot of development yourself, trying a lot of new things. Some challenges you overcome, some you don’t – You get to learn a lot about yourself!
WHAT IS THE FUTURE FOR SEASONAL SOUL?
I have many ideas in the pipeline for the Seasonal Soul.
They are designed to keep the brand fresh, present, connected and exciting.
I would love to develop more of the range within Interiors, Food & Wellbeing.
One I day I would love Seasonal Soul to have it’s own real store too.
A shop where doors actually open, and customers come in and say hello again.
They perhaps join a meditation class, or sip something seasonal whilst they journal or get creative.
We then work together to carry that experience home…..Mind, Body, Home in a seasonal yet soulful way.
With your help, fingers crossed we’ll get there 🙂